CAE creates sophisticated, life-size medical practice dolls. Previous to the latest release, it was quite complicated to operate the equipment attached to the dolls. These ads were to advertise the latest release, which was much more intuitive and easier to use. I created these ads while working as an Art Director at BFW Advertising. The design is all me. I collaborated with a copywriter, so that is all her, except the “Rocket Science” version – I conceived and wrote the headline. She wrote the body copy.