Fat & Happy

  • Collateral, Logo & Identity, Packaging, Signage
  • 28 Jun 2013
  • Fat & Happy

First purchase, a beautiful food truck. The second is an awesome logo and branding designed by Jason Heisel and then you are on your way. With food trucks becoming the latest trend in the food service business, we were crazy about the idea of creating this brand for Fat and Happy. Just the name alone makes you want to taste what they are serving up. The logo was a bit of a challenge. I’m more of a designer than an illustrator, but I had a vision of this little, round fellow and I was going to bring him to life. Full bellies and smiles for everyone.