Sarasota Swim Kids

  • Collateral, Logo & Identity, Website
  • 03 Sep 2011
  • Sarasota Swim Kids

Sarasota Swim Kids is a child company of Infant Swimming Resource’s™ (ISR). Their goal is to make each student an aquatic problem solver. They believe infants and children should learn how to safely handle themselves in the water BEFORE they are encouraged to play in it.

They approached Heisel Design, looking for a complete brand. Since we were dealing with kids, we kept the brand a bit whimsical. Even though we are dealing with a serious subject, it had to look fun and inviting. So, from the logo to the music on the website, we did just that. The over-all experience was a success and so is the business. Every summer, she is booked solid.